Facts tell but stories sell. Creative storytelling is critical for maximizing results. Discover how Taulia uses storytelling and humor in video to disrupt a legacy industry and generate demand.
In this presentation, I discuss how we conceptualized marketing strategies, developed award-winning campaigns, leveraged technology to track and analyze, and used content to drive huge amounts of pipeline - all with only four marketers.
This presentation covers the components of a great brand story, how to create a multi-channel distribution strategy, Taulia’s marketing playbook, analytics dashboard and optimization techniques.