Business moves fast these days and leveraging modern technologies to make processes more efficient and effective is key to staying competitive.
In our recent campaign, Modernize Your Payables, we showcase the evolution of the financial supply chain by exaggerating the contrast of traditional processes versus the innovations possible through modern technology.
By highlighting the impact on eInvoicing, supplier management and supplier financing, the campaign shows how technology has transformed the relationship between buyers and suppliers, creating the possibility for real-time connectivity and interactions.
We tell a story through the site, starting with creative videos to catch people's interest, then moving through the funnel with compelling content to define buyer pain points and needs, as well as an analyst asset to add third-party credibility and a customer case study to add advocacy. And of course, a contact form at the end to turn visitors into qualified leads.
Check it out: