A little competitive banter never hurt anyone!
One of our major competitors has 3 components of their business model that we fundamentally disagree with: charging suppliers to interact on the platform, not providing support after go-live and financing invoices without the buyer's consent.
To illustrate the impact of these harmful practices on the supply chain, we removed the supply chain complexity, and told the story in terms of our day to day lives.
For example, we don't think it's right to charge suppliers to interact on the platform. We think it's kind of like friends charging friends for dinner at your house.
The videos were a component of our greater story, developed to help customers better understand the impact of partnering with a solution provider that doesn't have a strong supplier adoption and supplier financing strategy. Check out the full site here: taulia.com/take-control